As 9beer product and sales manager You are just a normal or even very strong (why not ?) climber going to climb.

You drive to your favourite rocks.

You climb.

(Ok, if you are strong like Adam, if you drink beer, You can become 9beer testimonial too :-)

After an "hard but happy" climbing day, you go to restore your energies in the bar, you take your beer and relax with your friends.

(Yuji Hirayama and Sachi Amma in Siurana, photo courtesy by Sachi Amma Facebook timeline)

Then, you just ask to the bar owner if he/she wants to try 9beer, beer for climbers.

" Beer for climbers ? 9beer ? Do you think I'm stupid man ? It's just beer, with a f.....ing 9b logo ! "

Ok.

Now you have two options.

Or you convince the bar owner to try to sell to CLIMBERS and buy …

Yes, 9beer, for the best 9b world CLIMBERS party :-)

9beer will be many types, many tastes of beer, not imported, but produced locally, from local breweries, all over the world, eventually craft, not filtered and not pasteurized.

So, if you are climbing in Frankenjura, You'll find 9beer produced in Germany.

If you are climbing in Kalymnos , You'll find 9beer produced in Kalymnos, or close to Kalymnos, for sure in Greece.

How 9beer will be possible ?

There will be soon a new 9b ecommerce website  where breweries can buy  9b world CLIMBERS party tags they can print and put on their bottles.

Every climber living close to climbing or bouldering areas can become a 9beer sales manager starting to sell, paid by 9b, 9b tags to breweries close to where he/she lives.

After the breweries will have bought 9b tags and put them on their bottles, their bottles will have the image of “beer for climbers, sold by climbers, approved by climbers”.

Every climber all over the world can vote and comment online a specific type of 9beer.

If some climbers will give a particular type of 9beer negative votes or comments, that type of 9beer will stop to…